I’ve always had kind of a tricky relationship with advertising. My father’s in marketing, so I understand and appreciate the work that goes into branding and selling a product, but the idea of trying to trick some poor idiot into buying something they don’t need so somebody else can get rich? Not down.
That being said, I’m a huge proponent of imaging. If you believe whole-heartedly in a brand/product/concept, and can create an advertisement that best represents its aesthetic message, then hell yeah, share the shit out of it!! It comes down to intention: are you trying to make money by following culture, or are you going to define your own culture, and if you do it well enough, have people follow you?
Luckily, pretty much any brand you’re gonna wanna buy into has accomplished this already. Here are a few ads I’ve come across recently that do a really good job at blurring the line between art and commerce…
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- Raf Simons Mens SS2015
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- APC SS2015
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- Celiné SS2015
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- Proenza Schouler SS2015
Blasé Behaviour 