The Art of the Advertisement

I’ve always had kind of a tricky relationship with advertising. My father’s in marketing, so I understand and appreciate the work that goes into branding and selling a product, but the idea of trying to trick some poor idiot into buying something they don’t need so somebody else can get rich? Not down.

That being said, I’m a huge proponent of imaging. If you believe whole-heartedly in a brand/product/concept, and can create an advertisement that best represents its aesthetic message, then hell yeah, share the shit out of it!! It comes down to intention: are you trying to make money by following culture, or are you going to define your own culture, and if you do it well enough, have people follow you?

Luckily, pretty much any brand you’re gonna wanna buy into has accomplished this already. Here are a few ads I’ve come across recently that do a really good job at blurring the line between art and commerce…

Advertisements

Bring on the Winter, Bitch.

It’s a fashion miracle! I’ve finally accepted the colour brown into my life… sort of. I’ve ended my life-long vendetta against the earthy hue (think it started after an unfortunate encounter with some chocolate brown gaucho pants way back in the day…) and have begun to welcome camel into my wardrobe.

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There’s something so incredibly chic about a camel coat, I just had to buy in. It’s more cream than camel, but I’m baby-stepping my way to Kanye status with this amazing fur-collared Zara coat. Next up, a more structured, longer, darker alternative, or an Acne shearling coat? I can dream.

Luckily, the piece also pairs incredibly well with my pre-approved ‘Fall/Winter’ colours of orchid, periwinkle, and navy. My go-to has been throwing on some light/medium wash distressed jeans, a purple lip, pale blue nails and navy booties. It feels winter-ready without being gloomy or monotonous. Also – don’t forget your tortoise shell aviators if you want to go full 1975-Parisian-male-pornstar, which I clearly do.

xo, Syd