The Art of the Advertisement

I’ve always had kind of a tricky relationship with advertising. My father’s in marketing, so I understand and appreciate the work that goes into branding and selling a product, but the idea of trying to trick some poor idiot into buying something they don’t need so somebody else can get rich? Not down.

That being said, I’m a huge proponent of imaging. If you believe whole-heartedly in a brand/product/concept, and can create an advertisement that best represents its aesthetic message, then hell yeah, share the shit out of it!! It comes down to intention: are you trying to make money by following culture, or are you going to define your own culture, and if you do it well enough, have people follow you?

Luckily, pretty much any brand you’re gonna wanna buy into has accomplished this already. Here are a few ads I’ve come across recently that do a really good job at blurring the line between art and commerce…

Advertisements

Love Like Denim

I recently caved and bought the January 2015 Vogue almost exclusively to see Kendall Jenner’s solo editorial. The spread left me super impressed at how eloquent of a model Kendall is becoming, but even more impressive were a pair of two toned, patchwork jeans featured ♥ . Ever since, my fascination with blue jeans has been completelyyy renewed, making my usual black, Topshop skinnies feel obsolete by comparison.

kendall-jenner-vogue-us-january-2015-david-sims-212

Even more excitingly, I feel like this current influx of denim is part of a greater 70s revival trend. Valentino’s definitely been playing with the look for a couple seasons now (check some Pre-Fall 15 pics below…), the Alexa Chung x AG collaboration plays in perfectly, and of course, Gucci’s SS15 bled a more bohemian, 70s cool.

86ee619ebd71ede0cef2b784908de1f5 Valentino_019_1366

While I can appreciate a great collection or editorial with the best of them, my style is still pretty comfort-centric, so my focus has really been on finding pieces that combine quality and fit with more unique cuts, then playing with different tones of blue in my outfits.

5b4a7abee3a218f05bcd99341848a685 SS15.indd 0441f46a97ec9b6dd0fcb41d8a0ba7bc bad64772ec19e76bb8b1ac33b054e728

Just wanna give a quick shoutout to my local Holt Renfrew for the triple markdowns – I managed to snag some $700+ Stella McCartney jeans for $140, and a Rag & Bone vest for around $50. Still don’t think I’m prepared to wear them together, but the jeans look so sick with a pale denim shirt and delicate jewellery, and the vest adds just the right amount of trucker-chic over a sweatshirt (it’s cooler than it sounds, I promise…).

IMG_4464

IMG_4297

Dressing like a dude is super fun… 10/10

Enjoy!

x Syd