Just a quick post to shoutout this amaaaazing promo for Alexa Chung x AG Jeans!!! Directed by Gia Coppola so no wonder it’s got such adorable L.A. vibes. Add that to music by Dev Hynes and this is a superstar collaboration.
Even more exciting than the promo video, however, is the collection itself!! So far the only piece I’ve seen is the denim mini dress Alexa has on in the video, but if that’s any indication of the overall mood, I’m totally bought in – I’m a sucker for a casual 60s look. Fingers crossed for a button front denim mini skirt, then I’ll just need a Bella Freud sweater and I’ll be well on my way to becoming the manic pixie mod princess I’ve always dreamt of becoming. lol.